A Story of an Intriguing Art Collaboration

AS A BRAND DEEPLY INVESTED IN ART, VALDORÉ HAS COLLABORATED WITH HADRIEN DUSSOIX TO REIMAGINE CLASSICAL STYLE IN UNEXPECTED WAYS

Valdoré x Hadrien Dussoix

Hadrien Dussoix is a modern award-winning Swiss artist. He studied at the Ecole Supérieure des Beaux-Arts and the Haute Ecole Supérieure des Arts Appliqués in Geneva and has received multiple awards, including the Swiss Art Award in Basel for three consecutive years. Currently based in Geneva, his works are showcased in museums (e.g., Musée Ariana in Geneva) and private collections, such as Swiss Post.
Valdoré has invited Hadrien Dussoix to explore new dimensions of packaging design. This experimental partnership seeks to contemplate the essence of aesthetics and beauty, reimagining Valdoré's classical style in unexpected ways.

The concept was to depict perspectives of churches or Renaissance palaces using spray paint. If there is a common thread in my work, it is this tension that exists between something aesthetic and iconoclastic.
Here’s what the artist himself explains about his style, his works, and the partnership.
My name is Hadrien Dussoix, and I am a Swiss artist. I was born and raised in Geneva, where I completed most of my studies, except for one year spent studying in Rome, Italy.

What has shaped you as an artist? What has had the biggest influence on you?
Hadrien: I was born into a family of artists, but I initially focused on sports. However, I remember going to the Museum of Art and History in Geneva with my grandfather. I was completely shocked by the beauty of a large painting, though I can't remember its exact title. It depicted a storm and a thunderstorm, and I thought it was the most beautiful thing on Earth when I was six or seven years old. 
Still, it wasn't until I was around 18 that I truly wanted to start painting. My father brought me a book on Basquiat from the United States, and it was a revelation. I thought, 'If this is art, then this is what I want to do.' So, I would say Jean-Michel Basquiat, my father, and my family have been my biggest influences.
My father brought me a book on Basquiat from the United States, and it was a revelation. I thought, 'If this is art, then this is what I want to do.' So, I would say Jean-Michel Basquiat, my father, and my family have been my biggest influences.


Oh, Basquiat is indeed amazing. Besides him, who are your favourite artists?
Hadrien: There are many. My influencers change quite a bit depending on the ‘era’, a period in life. Basquiat was a real shock; I might not have become an artist if I hadn't discovered him. Today, I'm interested in the American artist Richard Prince for his appropriation of the world we live in. Other artists I admire include Miro, Picasso, and the classics like Matisse. They remain extraordinary. I also pay respect to Louis Soutter and Cuno Amiet, who are early 20th-century artists. And I really like Alexandre Calame, a famous Swiss landscape painter.

Can you tell me about your series of works “You May Find Yourself In A Beautiful House” – what is the overall idea and where does it come from?
Hadrien: I've always been fascinated by spray paint, tags, and graffiti. But while in art school, I pondered how I could use graffiti in a way that diverged from traditional styles. So, I opted for something completely different. The most contrasting counterpart to street art and graffiti is Renaissance and Italian history, and by extension, European history. The concept was to depict perspectives of churches or Renaissance palaces using spray paint. I found it intriguing to juxtapose two worlds that rarely intersect—ancient history and graffiti.
VALDORÉ x HADRIEN DUSSOIX
Can you please elaborate more about the idea of mixing classic elements with something ultra-modern?
Hadrien: The idea was to take something very modern and contemporary—spray paint—and repurpose it to convey strength and new meaning. I enjoy appropriating elements and reshaping them in my own artistic style. This series pays homage to history while also being somewhat iconoclastic and ambivalent. I'm drawn to the idea of painting churches and transforming them into something else entirely.
Another crucial element was the use of perspective. I created large canvases to immerse viewers into the painting, almost inviting them to step inside. The title 'You May Find Yourself In A Beautiful House' is borrowed from a Talking Heads song, and it reflects the experience of entering a collector's home adorned with these palatial scenes. It can evoke a sense of mysticism or the supernatural at times.

So, these are the very large paintings?
Hadrien: Exactly. One interesting aspect of works from this series is that it often expands the space like a mirror. In perspective, it gives the impression of an extra room. The first time I tried the idea it was in school, directly on a wall—a large mural. The next day, when the teacher saw it, he said the room looked twice as big. I thought, 'Well, that's good, I should continue with this.'




Where can the public find your works?
Hadrien: You can visit my studio in Geneva if you'd like. I'm also represented by two galleries in Switzerland — one in Geneva, Galerie AV Contemporary. And one in Zurich - Galerie Lange + Pult. Additionally, I'm represented in Germany by the Andreas Binder Gallery, Munich, and I occasionally collaborate with the Projektraum Viktor Bucher Gallery in Vienna, Austria. You can also view my work on my website.

Are your works present in any museums or collections?
Hadrien: Yes, my works are in several collections. I think La Poste and Crédit Suisse have some pieces. There are also cantonal funds. I don't know all of them, but some banks, especially Crédit Suisse, have my work. Additionally, I have some pieces at the Musée Ariana in Geneva.


LIMITED EDITION! "INDULGENT CARING SET"
FOR A LUXURIOUS SPA-LIKE BEAUTY ROUTINE, VALDORÉ BESTSELLERS ELEGANTLY PACKED IN AN ART BOX DESIGNED BY HADRIEN DUSSOIX
LEARN MORE



What do you think about the Valdoré brand and its aesthetics? Why was it interesting for you to collaborate with Valdoré on its limited-edition packaging design?
Hadrien: I think it's important to note that Valdoré embodies both classic elegance and luxurious sophistication. Its logo is beautifully crafted, and the overall design is truly magnificent, exuding a timeless charm that seamlessly blends tradition with modernity. As a Swiss artist, I find it very rewarding to collaborate with a Swiss brand like Valdoré. When it involves classics, it becomes even more interesting for me—it is intriguing to create something unique, maybe even provocative.
As a Swiss artist, I find it very rewarding to collaborate with a Swiss brand like Valdoré.
Also, such a collaboration is an engaging artistic job, not something you do every day. 
It's an artistic challenge to choose the right work and figure out how it can be adapted for the product packaging so the result still maintains the same values and brand essence. 
It's fascinating to see how we can use parts of my work to enhance the emotional impression of the product, ultimately magnifying both my art and the brand.
For me, these two universes—art and the commercial world—can coexist and evolve together.

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